Role of a Media Manager

A media manager works with two objectives one is to promote media visibility and present their company or cause through communication services and other is to use media for the advertising campaign through media services. In both the aspects it is very necessary for a media manager to maintain a significant and professional working relationship with the key media either local or national media outlets that would include newspapers, television, radio, publications, journals etc and often supervise in-house and outside public relation to write press release, press kits and others. In all the above terms it is easy to understand that a media manager’s work can leave a huge impact on the audience while developing and sharing information on a mass scale. A media manager is able to decide which media to use for advertising a campaign. Working from brief about the issue, up till deciding and making strategic plans appropriate to the target audience.

If a media manager is working on an issue related to social problem then first and foremost after deciding the target audience is to choose a medium to reach. It today’s society disregarding the fact that who are educated and who are not, as everybody carries the knowledge of society’s domain problems, as throughout the years there have been lots of causes, projects and campaigns introduced which urged the knowledge to them. The need in the society is not for introducing another campaign which will have shelves life but to induce a communication which hit the audience mind and tempt them to respond. A media manager’s role is not to make a programme showcasing different problems but her responsibility will include that at a time how many medium or channels she can choose. Giving a latest example of Amir Khan’s “satyamev jayate” is a modern and legendary example for how a media manager can work. Describing the show, which puts a platform for discussing different social issues, that how show is able to reach vast mass avoiding the geographical location. The programme is not only telecasted to its mother channel that it star plus, but it was premiered in star’s bouquet chain plus national channel that is doordarshan. It is first ever programme that is telecasted in five different channels including national and regional. The next major chore was space buying in the channels. Blocking the prime time in major channels is a sheer example of tackling the television channel as when in a particular time and major channels telecast a particular programme the audience do not an unconventional watch. The use of digital media may it be through internet or sms polls. In all the ways the programme trying to hook audience, explains that how easy though a cosmic job a media manager can do when it comes to affect expanded audience.

A media manager through her work can not only target a huge audience but can chase number of channels and medium to raise a concern in heart of the audience. With day to day changes in the media industry, it is important for a media manger to adopt new skills and upgrade versions for deploying social problems with a problem deciphering attitude in a society where it can urge the public to respond and start working toward the development and abolishment, which in totality after regress and routine intervention would uplift the society as whole. As using the media in a correct and effective way is the key skill with which a media manager work.